Author: Alexander Gerstl

Karlsruhe, July 1, 2019

Chinese tourists can now pay quickly and conveniently at over 1,970 dm stores using Alipay. Germany’s largest drugstore has added the popular Chinese mobile payment solution to its existing payment options.

Alipay is the world’s leading payment and lifestyle platform, and serves more than a billion users worldwide, together with local e-wallet partners. Alipay was founded in 2004 and is part of the Ant Financial Services Group, the Alibaba Group’s fintech enterprise. The Alibaba Group is Asia’s largest retail and communications platform. Since the beginning of 2017, dm has been offering Chinese customers dm brand goods such as alverde, Balea, Balea MEN, Dontodent, and SUNDANCE through the e-commerce platform Tmall, which also belongs to the Alibaba Group.

By 2020, 160 million Chinese citizens are expected to be traveling abroad annually, with many of them heading to Europe and Germany. As a result of this trend, consumer spending transactions handled through Alipay in Germany are rising sharply: spending through this medium is now 2.5 times higher than last year. It is our aim to enable Chinese tourists to make mobile payments on all of their trips, because they appreciate and prefer this payment method. We’re very pleased about the launch at dm, as the products offered in dm stores are very popular with Chinese travelers. Making sure that Alipay is availa-ble at all German dm stores is therefore a logical step to take,” explains

Roland Palmer
Head of Alipay Europe

“dm-drogerie markt is well known outside of Europe for its innovative drugstore range, its high-quality goods, and consistent customer service. With Alipay, we can offer visitors from China – as well as Chinese citizens living in Germany who purchase goods from us – payment options that they are familiar with,” explains

Martin Dallmeier
dm Managing Director responsible for Finances and Controlling.

“This was the reason for introducing Alipay as a payment option.”

The technical implementation at dm-drogerie markt stores will be performed by epay, a long-term dm partner and specialist in electronic payment transactions, prepaid and gift card solutions. epay has already integrated this payment option safely and reliably for other retailers using its proprietary cash register integration software.

“There is increasing demand for innovative payment methods. As the only independent licensed network operator in the German credit industry, our response is: A wide variety of payment options from a single source,”

Dr. Markus Landrock
Managing Director epay DACH, Global Issuing, Payments & Rewards

The full-service provider and dm-drogerie markt have been working together successfully for the last 14 years.

Integrate Alipay today and generate more revenue

About Alipay

Operated by Ant Financial Services Group, Alipay is the world’s leading payment and lifestyle platform. Launched in 2004, Alipay currently serves over 1 billion users with its local e-wallets partners. Over the years, Alipay has evolved from a digital wallet to a lifestyle enabler. Users can hail a taxi, book a hotel, buy movie tickets, pay utility bills, make appointments with doctors, or purchase wealth management products directly from within the app. In addition to online payments, Alipay is expanding to in-store offline payments both inside and outside of China. Alipay’s in-store payment service covers over 50 countries and regions across the world, and tax reimbursement via Alipay is supported in 35 countries and regions. Alipay works with over 250 overseas financial institutions and payment solution providers to enable cross-border payments for Chinese travelling overseas and overseas customers who purchase products from Chinese e-commerce sites. Alipay currently supports 27 currencies. In Germany, several thousand retailers are already offering Alipay and the number is constantly growing. Among others, Alipay cooperates with Breuninger, Kaufhof, Rossmann, Müller, WMF, Zwilling, The North Face, Timberland and Promod.

About epay

epay is a world-leading full-service provider for payment processing and prepaid solutions and processed 1.15 billion transactions in 2018. The company has developed a comprehensive network of retailers consisting of 707,000 point-of-sale terminals in 47 countries to connect well-known brands with consumers around the world. It boasts a portfolio of gift cards (prepaid, closed loop and digital media), corporate incentives and payment solutions (card acceptance, terminals, e-commerce, mobile and internet of payment) for omnichannel commerce, and offers its services thanks to its proprietary cash register integration software. epay is a division of Euronet Worldwide, Inc. (NASDAQ: EEFT), a Kansas-based company which earned $2.5 billion in revenue in 2018, employing a staff of 7,100 employees and serving customers in 165 countries.

About dm-drogerie markt

dm-drogerie markt employs more than 61,000 people in more than 3,600 markets across Europe. dm is currently represented in 13 European countries and achieved revenues of EUR 5.5 billion in the first half of 2018/2019. The more than 41,000 dm employees in Germany achieved a revenue of 4.2 billion euros in this period. In Germany’s largest employee survey on “Germany’s Best Employer 2018”, dm was voted number one in the German retail sector. According to the results of the consumer survey “Kundenmonitor Deutschland 2018”, dm is also the most popular drugstore in Germany among customers.