The digital redemption site for AG, on which points can be exchanged for attractive rewards, meets up-to-date requirements and offers a modern customer experience


Hamburg/Zurich, August 8th, 2019

cadooz, an incentives specialist and business unit of epay, a leading full-service provider of payment and prepaid solutions in Europe, has created the new online rewards shop for AG, one of the most popular rewards programs in Switzerland. Every time a user makes a purchase with their Visa credit card, they earn valuable reward points. These reward points can either be converted into a credit towards their statement or be redeemed for attractive rewards. As a digital incentive specialist, cadooz has completely relaunched the online rewards shop. Among the respective websites of Visa Bonus Card and Visa LibertyCard customers, a rewards shop is now available which satisfies up-to-date demands for security and convenience as well as offering a modern user experience.   

In developing the new rewards shop for the Swiss AG, the German-based incentive specialist cadooz has implemented a leading digital incentive solution and gained another important customer in Europe.

“With this step, we are continuing our international growth path. The rewards shop for AG delivers a front end experience for the perfect customer journey and coupled at the back end with efficient processes and seamless integration,” explains Stefan Grimm, managing director of cadooz.


The challenge of integrating the shop into the existing system

Particularly challenging was the integration of the redemption shop into the existing rewards program system, as well as the implementation of a number of interfaces, including one for loading points. A flexible redemption system was also developed, since the cards are available in different forms (Visa Bonus Card Classic, Gold and Exclusive, LibertyCard and LibertyCard plus). The shop had to be able to display different rewards for the different credit cards. Since the new rewards shop went live in March 2019, a significant increase in rewards collected has been registered – an indication that users are impressed by the convenience and usability of the digital shop.

“By introducing this new, state-of-the-art rewards shop, we are bringing our rewards program a qualitative step forward and offering our customers and partners a modern e-commerce platform which meets our user experience requirements,” explains Max Nunziata, CEO of

The BonusCard is one of the most popular rewards programs in Switzerland. Around every 50th resident uses the versatile services of this credit card. Consumers pay by cell phone and at the contactless terminal, can use the credit card abroad, and also use numerous insurance services. BonusCard customers collect reward points every time they use the card, too, and can collect particularly large numbers of points at certain stationary and online retailers.


For further information please contact our experts at cadooz:

cadooz GmbH
Osterbekstrasse 90b
22083 Hamburg
Business-Hotline+49 40 27 14 82-30

About BonusCard AG AG, based in Zurich Oerlikon, is the issuer of the Visa Bonus Card, the Visa LibertyCard and the SIMPLY Visa Card. The leading provider of credit and prepaid cards with integrated loyalty programs has been on the market for over 50 years and has around 140 employees. Since 2011, the company has been part of the Cornèr Bank Group, one of the highest capitalized banks in Switzerland. The company’s main strengths include its origins in retail trade, its close collaboration with partners from the trade and mobility sector, and its innovative mobile payment options. Thanks to this special market proximity, AG is very familiar with customer needs in the areas of shopping and traveling.


About cadooz/epay

cadooz is the specialist for incentive solutions by epay, Europe’s leading full-service provider for payment and prepaid solutions. epay processed 1.15 billion transactions in 2018 and has built up an extensive retailer network with 700,000 point-of-sale terminals in 51 countries, connecting well-known brands with consumers all over the world.

The company offers a portfolio of gift cards (prepaid, closed loop and digital media), business incentives and payment solutions (card acceptance, terminals, e-commerce, mobile and Internet of Payment) for omnichannel commerce, and offers its services thanks to its proprietary cash register integration software.

epay is a division of Euronet Worldwide, Inc. (NASDAQ: EEFT), a Kansas-based company which earned $2.5 billion in revenue in 2018, employing a staff of 7,100 employees and serving customers in 165 countries.

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