Digital business model for incentive solutions for business customers: The new ALDI voucher webshop

Click here to read the ORIGINAL press release from ALDI about the new webshop realized by epay (German only).

epay, leading international full-service payment provider and specialist for prepaid and payment solutions, presents with the new gift certificate webshop for ALDI a digital incentive platform especially for the corporate partners of the trading group under www.aldi-geschenkgutschein.de. For example, major customers of ALDI NORD and ALDI SÜD can use the new webshop to purchase ALDI vouchers for their employees, business partners or for charitable activities. The gift vouchers can either be topped up with a fixed value or an individual desired amount, ordered home or alternatively created and printed out as PDF vouchers. In addition, the desired voucher quantity and the shipping method can be determined. After delivery, gift voucher holders can make cashless purchases in all German ALDI stores. epay has technically implemented the web store for ALDI and is responsible for the complete processing. The gift voucher platform is now live, just in time for the Christmas business.

Source: ALDI

Vouchers for the business customer segment in retail as a digital business model for generating sales and customer loyalty

Increase customer and employee loyalty and tap new potential – gift certificates offer new, attractive revenue opportunities for retail companies, particularly in the business customer segment. This is especially true when the vouchers can be easily obtained in large quantities via a digital platform. For retail companies, a webshop geared to the needs of business customers is therefore an additional revenue generator and ideal customer loyalty instrument, which in turn provides digital support for their business customers in their own incentive schemes, for example for employees or customers.

epay has already realized voucher stores for business and end customers for several large retail companies and is convinced of the great market potential for incentives for employees and customers via gift certificates. The full-service payment provider programs the gift certificate stores and handles all background processes. This includes, for example, processing incoming store orders, the identification service for customers with a monthly voucher purchase of more than 150 euros, as well as taking over customer support in the event of customer queries.