The new movie gift card is issued by cadooz, the business division within gift card expert epay which specializes in incentivization. For the implementation of the digital omnichannel solution of the gift card, epay provides its technical platform. This digital solution, which is replacing the previous movie gift card, enables significantly larger market access to stationary retailers and online platforms, as well as targeted promotional campaigns as an additional marketing tool.

This will provide new impetus for customer contact and reach further audience groups in movie theaters in time for the start of the main season in fall and winter. Last year, over 105.4 million moviegoers went to German movie theaters, according to the German Federal Film Board.

New revenue driver for retailers and movie theater and an attractive Christmas present for consumers

Gift cards are becoming increasingly popular. This is confirmed by the trend survey “Gift cards in the digital age”, by epay and Plentyco. The survey shows that, after birthdays, Christmas is the main occasion when respondents buy gift cards.

New convenience for movie fans with derKinogutschein.de

Stationary, online, mobile: the boundaries in retail are becoming blurred, and consumers want offers which work seamlessly in every channel. Up to now, however, the barriers between individual sales channels were still very much in evidence for movie gift cards, in particular.

For example, movie gift cards which were purchased as a gift in stationary retail could not be redeemed online at the respective movie theater website. This meant that online seat reservation, or indeed the entire online ticketing process, could not be used.

These problems are solved by the new gift card “KINO Geschenkgutschein”. For the first time, movie gift vouchers can now be purchased both at stationary retailers and online and later redeemed on the www.derkinogutschein.de website, digitally during online ticketing on the movie theater website, or used at the movie theater itself to buy snacks and beverages. Consumers also have the opportunity to give friends and family a movie gift card with additional features such as a free greetings card without switching media. This creates a seamless connection between the digital and physical world – which makes the new movie gift card an ideal omnichannel product.