epay Italy boost digital gifting with TV Spot 

Italy is still 80% cash driven, so that digital payments are still relatively at the beginning. Nevertheless, the digital payment world is becoming increasingly important in Italy and throughout Europe. Many governments and companies are working to develop and implement innovative and widespread digital payment or prepayment solutions. One such company is epay, a subsidiary of Euronet Worldwide Inc. (NASDAQ:EEFT).

epay Italy, headquartered in Milan, has just developed a solution to drive the transition to digital payment services in Italy and is pushing this innovation together with partners for Christmas business with a spot on Italian television. Until 25 December, the TV spot can still be seen on the channels 7 Gold, Canale Italia 83, TV Metro Milano, TeleLombardia, Antenna 3 and SKY – or here

Omnichannel marketing campagne

11

BRAND PARTNER

51.000

ACTIVE LOTTOMATICA POS

55.000

POS MATERIAL

7.000

MERCHANDISING VISITS

Are digital gift cards the future?

“Digital Gifting” is a trend that many companies will follow even more closely.

Gift cards are more than just a payment method. They are powerful revenue sources and one of the strongest marketing and customer service tools for your business. Talk to us – we look forward to hearing from you!

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