• Christmas business: Book cheque brings bookstores, new customers
    Wie das Buch auch an buchfernen Orten zu einer echten Geschenkalternative wird

    How the book can also become a real gift alternative in places far away from books
    The voucher business is booming and the trend towards gifts on the move continues unabated. This is why the nationwide book voucher “Bücherscheck” is breaking new ground in addressing customers and will be available for the first time as a special edition at 3,000 petrol stations and 500 Deutsche Post branches during the 2019 Christmas season. From these additional sales outlets, the route leads directly to the local book trade, as the special edition of book cheques can only be redeemed locally at one of the more than 2,000 partner bookstores. In this panel discussion, the technology and information provider MVB and its partner companies Lekkerland and epay explain the potential of the new cooperation for the stationary range. Find out how the book check works in the auxiliary market and what you need to know about the acceptance, redemption and invoicing of the special edition – of course, there are also samples of vouchers and displays so that you can start your Christmas business well informed.
    Participants: Dr. Jörg Gerschlauer (MVB), Veith Huxohl (Lekkerland), Stephan Heintz (epay)
    Moderator: Dr. Michael Roesler-Graichen (MVB)
    Wednesday, 16.10.2019 | 17:00 – 18:00 | Messe Frankfurt | Hall 3.1, Stand H 85 | Forum Börsenverein