Ria Money Transfer has signed a four-year sponsorship agreement with the ten-time Spanish football champion Atlético de Madrid. The logo will appear below the home and away kit numbers.

“For us at Ria, choosing Atlético was an easy decision. We see our diverse and hard-working employees and customers reflected in Atlético de Madrid’s line-up and fanbase. We are very pleased to be the official sponsors of a football club that is known for its passion and resilience and continues to earn the respect of fans and competitors alike” – Juan Bianchi, President & CEO Ria Financial Services

The four-year agreement between the two parties was presented at the Atlético de Madrid stadium, the “Wanda Metropolitano”. The event was hosted by Club President Enrique Cerezo. José Cabral, General Manager of Ria Money Transfer in Europe, was present on behalf of the multinational company. Héctor Herrera, Thomas Partey, Amanda Sampedro and Silvia Meseguer from the men’s and women’s teams were also present, while Luiz Pereira and Cacho Heredia represented the Atlético de Madrid Legends.

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Through this partnership, Ria will be able to maintain a closer relationship with Atlético de Madrid’s diverse and widespread fan base, consistent with the company’s global presence in 161 countries. At the same time, Ria will work alongside the ten-time La Liga champion to deliver compelling events and digital content for fans and customers who share values such as hard work, passion and modesty.

In its 33-year history, Ria has been involved in sports events around the world. This partnership with Atlético de Madrid is proof of Ria’s commitment to sportsmanship, teamwork, its customers and wellness on a global scale.