The Future of Retail

Digital-Trends in the Age of Acceleration


“Everything that can be digitized will be digitized. The question is only from whom!” – C. Fiorina CEO HP.

The digital revolution has only just begun and will affect all areas of life. Any company can emerge as a winner or a loser from this development. Especially the retailers are facing fundamental changes with the opportunity to develop smart. Maintaining status is not an option in times in which large shop windows in highstreet sites do not represent a competitive advantage and disruptive innovations catapult the ever established vendor to the sidelines more quickly.

The lecture covers the causes of the digital revolution, current trends in retail and the resulting challenges.

A holistic view into the future of retail in the age of acceleration.

Topics amongst others:

  • Driver of the digital revolution
  • Instore tech and IOT-applications in retail
  • Digital touchpoints
  • Conversational commerce
  • Phygitalen stores
  • Immersive content
  • From Big Data to smart Data to Data as a Resource
  • AI and predictive analytics
  • Consumer behavior in the digital age
  • Power of algorithms

Target group:

Decision-makers from trade and industry who want to get an entertaining overview of already existing applications and who want to align themselves for the future.

Time: 15-30 minutes

Set-up of presentation:

Set-up of presentation: Practice-oriented with numerous usecases, videos and interaction with the audience; no “Bulltepoint presentation”.


Slides and videos in English, presentation language German or English


Volker Patzak – born 1971- married – 1 daughter
Master in Business Administration and Marketing
Starting his career in the banking and insurance businessKey accounting for 2 major FMCG companies in Taiwan and Germany
17 years experience in the incentive-, loyalty-, prepaid- and payment industry
Director European Content Development epay & cadooz
Boardmember of the Prepaid Association Germany