IMA Europe

IMA Europe acts as a Strategic Industry Group within the USA based Incentive Marketing Association and was formed to develop the benefits that incentive marketing offers to all kind of organizations in Europe.

We have set ourselves the task of helping the incentive and motivation industry. We have a membership with participants from across Europe from Italy, Russia, Germany, Benelux, the UK and Ireland.

IMA USA, has more than 600 members and provides education and information services, edits publications, organizes conferences and seminars, represents the incentive sector to the media, promotes investigation and acts as a public relations conduit for members.

IMA Europe Milan Meeting

Copernico Isola for S32 is the physical headquarters of Milan’s Fintech District, it was developed with the aim of creating an ecosystem specialized in technologies for financial services.

The event will cover in depth knowledge and sharing in the below topics:

  1. Target Research -Consumer’s perception of digital rewards in loyalty programs: insights from a multi-country research – 3rd edition
  2. Carrefour – The Gift Cards project in Carrefour
  3. Parma University – The State of the art of Loyalty and customer engagement in Europe
  4. epay/Cadooz – The Future of Retail – Digital-Trends in the Age of Acceleration
  5. Luca Brighenti Group – The usage of data in our industry – The Zalando media Case study
  6. Global Hotel Cards – The myth of globalization in the incentive and loyalty industry

4.40 pm – Volker Patzak:

The Future of Retail – Digital-Trends in the Age of Acceleration


Volker Patzak
European Content Dev. Director of epay & Cadooz.
Board member of the Prepaid Assoc. Germany (PVD).

  • Born 1971, married, 1 daughter
  • Master in Business Administration and Marketing
  • Starting his career in the banking and insurance businessKey accounting for 2 major FMCG companies in Taiwan and Germany
  • 17 years experience in the incentive-, loyalty-, prepaid- and payment industry
  • Director European Content Development epay & cadooz
  • Boardmember of the Prepaid Association Germany

IMA Europe Milan

DateMay,16 2019AddressCopernico Isola S32,

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